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Venturing into the realm of ad networks can feel like stepping into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for optimizing your advertising spend and achieving tangible results. First, we need to comprehend the fundamental types of pricing structures commonly employed by ad networks. Typically, ad… Read More

Boost your user's engagement with the power of well-crafted push notifications. These bite-sized messages can significantly influence user behavior, driving them back to your software. Yet, simply sending random notifications won't cut it. To truly harness this valuable tool, you need a intelligent approach that prioritizes user experience and deli… Read More

In today's online marketing Audience Network landscape, it's crucial to grasp your target audience deeply. Employing audience insights empowers businesses to craft highly targeted advertising campaigns that resonate with potential customers. By examining demographics, interests, behaviors, and online interactions, advertisers can develop personaliz… Read More

Pop-under ads can be aheadache for users, but they also present fascinating challenge for advertisers. These ads operate under the radar, appearing in a different window when a user navigates with a webpage. This stealthy approach can lead to substantial click-through rates (CTR) and ultimately drive traffic. Understanding how CPM pricing works for… Read More